chapman dave

UK financial services broker Midlands Asset Finance (MAF) has launched a new programme that sees its online platform, Asset Finance Compared, partner with vendors across the country.

Asset Finance Compared is a website that compares a panel of funders to quickly issue users with a Decision in Principle, backed by an in-house team who handle the process from documentation to pay-out.

The vendor programme has been developed to enable suppliers and their end-customers to access a fast pricing engine and an immediate credit-decisioning process to increase the volume of sales.

The platform also provides the supplier with management information with full data on deal flow and deal conversion. 

MAF director Dave Chapman said: “We are really excited about the launch of our vendor programme. The partnership is designed to assist with increasing sales and efficiencies for the supplier of the product.

“The platform also verifies the end customer’s ID remotely through the platform to take this administration away from the supplier, which is different to other online platforms in the marketplace.”

The scheme is being currently being rolled out across the country and MAF managing director Sue Chapman, added: “We understand how important it is to be able to move at a fast pace, deliver the very best level of service to differentiate yourself from the competition.

“Our programme is a ‘deal enabler’ and will unquestionably help suppliers close out more sales.”