Laurence Noël has been appointed senior vice-president for Groupe PSA in south-east Asia and chief executive officer of its Naza Automotive Manufacturing joint venture in Malaysia.
She will report to Carlos Gomes, executive vice-president for China and south-east Asia.
Noël joined Groupe PSA in 1995 and after holding various positions she took charge of powertrain, platform and module programmes in 2014.
In her new position, based in Kuala Lumpur, she will be tasked primarily with accelerating the group’s development in south-east Asia, based on Groupe PSA’s Push to Pass plan, launched in 2016.
This includes development of the group’s Malaysian joint venture, following an agreement signed with Naza in February this year, which will produce and market Peugeot, Citroën and DS Automobiles vehicles in Malaysia and other Association of South-East Asian Nations (ASEAN) markets.