Cazana, the fast-growing vehicle valuation, forecasting and data insights business, has appointed Steve Worrell to its management team.
Worrell, a former national manager of cap-hpi and sales director of Glass’s, will take the role of sales director to drive growth of the company in all areas of the business, including the UK automotive trade.
He has extensive experience building links with vehicle manufacturers and leasing organisations, having spent 12 years at cap-hpi, four years at Glass’s and latterly at Essential Fleet Services.
He will work closely with CEO Tom Wood and recently-appointed director of valuations Rupert Pontin.
Worrell said: “I am joining Cazana at a time when the automotive industry is seeing an unprecedented period of change, largely driven by digital platforms.
“The market is ready for a new approach from data and insight partners. We firmly believe that our data science-led methodology based on real-time big data coupled with invaluable people, data assets and business tools, will add value to any business dealing with vehicles.”
Cazana provides key information about a vehicle’s life, from first registration through to disposal, including both its build and sales history.
A key differentiator is the use of artificial intelligence, which mines current and historic vehicle databases for trends and anomalies, ensuring key insights help businesses reduce and eliminate risk with all transactions and maximise their return on investment.
CEO Tom Wood said: “The way people are buying and selling vehicles is rapidly evolving, driven primarily by the increasing use of digital platforms. Cazana remains at the forefront of this, providing a wealth of real-time data to manufacturers, finance and leasing companies to help them reduce transactional risk through a greater understanding of residual values.”